Who am I
PhD in Engineering and Knowledge Management – PPGEGC – UFSC.
Independent photographer, focusing on authorial photography in travel, dedicated to Fine Art and cultural performances (dance, theater, and music). He has photographed fashion, maternity sessions, and ordinary women who do not need modeling experience.
Master’s degree in Interactive Marketing and Virtual Reality from the Production Engineering Department at UFSC.
Member of the International Association of Artificial Intelligence – I2AI.
Speaker at the iPhoto Editora Photography Week and Associate at Fototech Brasil.
Marketing Professor at both Undergraduate and Graduate levels at ESAG and Ceart/Udesc. He has held positions as Coordinator and Head of Department of the Business Administration program at Esag/Udesc as well as a manager at Research and Innovation Management at the State Department of Education of SC.
Blues, Coffee and Bonsai enthusiast.
He has photographed in Japan, Italy, Germany, Switzerland, the USA, the Czech Republic, India, Argentina, and Brazil.
He has exhibited Fine Art Photography in:
– “Milano Secondo Me” – Florianópolis, SC, 2010
– “Momenti” – Florianópolis, SC, 2011
– Balneário Camboriú, SC, 2012**
– Santa Maria, RS, 2012
– “Itália” – Florianópolis, SC, 2013
– “Harmonia Expresso Rural” – Museum of Image and Sound of SC, 2014
He loves nature, coffee, blues and poetry. Happiness is an Art!
Transforming the ordinary into the extraordinary. Inspired by Dewitt Jones
Marketing
Marketing is the art of generating value through innovation and enchantment, using the controllable variables of Marketing, Solution, Access, Value and Education in an ethical and responsible way. It is customer-centric, seeking not only to satisfy but also to inspire, thus contributing positively to society and enriching the experience of each individual (Trauer and Valdati, 2024).
Fine Art Photography
For the Fine Art photographer, capturing a great moment is not enough — it is necessary to give it the treatment required for its eternity. And it is up to the audience to critique, accept, and choose whether to embrace it.
B2B2C
Blues 'n Bonsai 'n Coffee
Between deep chords and firm roots, Blues and Bonsai intertwine in my lifestyle as two sides of the same art: expression and patience. In Blues, every note carries emotion, every pause holds meaning—just as in Bonsai, where every pruning and every curve reveals a story shaped by time. Both require observation, respect for natural rhythm, and a personal touch. There is no rush in music or nature—there is feeling, there is devotion. Cultivating a bonsai is like composing a solo: a dialogue between technique and sensitivity, where time is an ally, not an enemy. It is in this convergence that I find inspiration, balance, and creation, translating all of it into images, music, and experiences that truly resonate.
PHOTOGRAPHY THROUGH THE EYES OF ARTISTS
Every image captured is more than just a record—it is a visual translation of moments, emotions, and stories. In this space, artists who have shared the stage, the backstage, and the cultural scene with me share their insights into my photographic work. These estimonials reflect the connection between music, the artistic world, and photography,
Musician, Composer, And Poet – Expresso Rural.
“Eduardo’s work reflects the soul of the retina and the clarity of the crystalline.
He photographs with his heart. He possesses the simplicity of the ‘lambe-lambe’ (street photographer), the precision of an eagle’s gaze, and the wisdom of balance. He is the pure translation of beauty on the blank canvas of life.”
Bassist Of The Band Expresso Rural And Screenwriter At Mauricio De Sousa Produções.
“My friendship with Eduardo Trauer goes back a long time. He was that guy I used to meet on the streets, always asking me about Expresso Rural. So, it was no surprise when, while we were performing at CIC in 2007, I spotted him in the audience. But something caught my attention. He was accompanied by a camera with a massive lens, which stood out even from the stage.
At that time, photography was nothing more than a hobby for Eduardo. But when he showed me his photos, curiosity turned into astonishment, and over the years, that astonishment grew into admiration. Trauer doesn’t just take pictures; he captures moments. His shots are full of life, emotion, and feeling… there is always something behind each photograph. It might be just a picture of a boot, a handshake, or the neck of a guitar, but they convey much more than that. They leap o” the paper, the screen, the monitor.
What started as a passion and just a hobby, I believe, has now become his profession – which I think is the perfect way for him to express all his talent. After that, at every concert, he was there… capturing everything and everyone. And they were always moments. Incredibly, he is the only photographer, in all these years of concerts, who has never taken a full band photo. That is his distinctive touch… he doesn’t need to. He is a photographer of details, and it is these details that make him my favourite photographer.
Years later, the best of his photos were gathered in an exhibition, self-funded, painstakingly curated, and passionately crafted by him: ‘Harmony’. Harmony is everything he has captured, both for us as a group and as individuals. And this was – and still is – the greatest tribute the band could ever receive.
If Eduardo is a fan of the group, we can certainly say the feeling is mutual. I am a fan (and we all are) of this incredible man and outstanding professional. Eduardo Trauer, who, in just a few short seconds, has the ability to capture the finest of details.”
Blues guitarist, composer, and music teacher.
“When composing a song, an image first forms in my mind, like a photograph or a film. That is how inspiration comes to me. When I composed the songs for my album Central Station, I tried to translate these images into music.
When the time came to prepare the cover photography, promotional material, and visual e”ects for the launch show, Trauer understood my music so well that he was able to translate it back into images. He captured my initial inspiration and took it even further—adding new colours, shadows, and nuances that made my music a more complete and enriched form of art, a feast for both the eyes and ears.
This ability to capture unique moments, this sensitivity to perceive what others merely see, is a rare talent, and Eduardo has been blessed with it. Our collaboration was one of the most rewarding professional experiences I have had in 20 years of my career.”
Learn More
Ichigo carries in its meaning an entire lifetime, from birth to death, while Ichie, which literally represents a “unique encounter,” implies that meetings between people happen only once in a lifetime and will never be repeated in the same way, as neither the place nor the people will ever be exactly the same as they were in that moment.
In Japanese, “Ichi” not only represents the number 1 but also conveys the meaning of “one chance” or a unique opportunity.
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